Our Privacy Committment
Your privacy is very important to Davidson’s, Inc. (“Davidson’s”), and we take your right to privacy seriously.
and how we protect it. It also describes how you can access and update your information and privacy preferences.
(each a “Website” and collectively, the “Websites”), and their on-line features or services, as well as to personal information obtained when you call,
email, or otherwise communicate or interact with Davidson’s. Our Websites and other services and communications,
whether on-line or otherwise, are collectively referred to as “Services”.
Website, you agree to be bound by all of its terms and conditions. If you do not agree to these
terms, please do not access or use the Website.
immediately by posting the revised Policy on the Website. Your continued use of the Website
after such modifications constitutes your acknowledgment of the modified Policy and your
agreement to abide and be bound by the modified Policy.
Neither the Website nor any Services of Davidson’s are intended to be used by children under 16
years of age. No one under age 16 is eligible to use the Website. We do not knowingly collect
personal information from children under 16. If you are under 16, do not: (1) use or provide any
information about yourself on the Website, (2) on or through any of its features, register on the
Website, or (3) attempt to make any purchases through the Website. If we learn we have
collected or received personal information from a person under the age of 16, we will delete that
information. If you believe we might have any information from or about a child under 16,
please contact us.
Many of our products require you to be at least 18 or 21 years of age and if
you enter into any online shopping transactions on the Website, you are representing to us that
you are of legal age and have all necessary authority to enter into and bind yourself under any
agreements made on the Website.
Information We Collect About You
In General. By visiting the Website or using our Services through the Website or otherwise, we
may collect personal information about you including your name, your status (such as whether
you are a customer, dealer or media professional), mailing address, email address, title or
occupation and telephone number. The types of personal information we collect and share
depend on the service or interaction that you have with us (see “Personal Information” below for
The Website is a business-to-business website. Personal Information that you provide and that
we collect is obtained solely in the context of Services you engage as an employee, owner,
officer or contractor of a Federal Firearms License Dealer (“FFL Dealer”). Except as described
this policy, we do not collect Personal Information from individual consumers who visit the
Website and only FFL Dealers may establish an account on the Website.
You may also visit the Website without identifying who you are or providing any personally
identifiable information about yourself – that is information that specifically identifies a
particular individual, such as name, address, or phone number. Many users of the Website will
choose not to provide any personally identifiable information; therefore, those individuals are
anonymous to us.
When you visit the Website, whether or not you provide personally identifiable information, the
Website captures certain common technical information automatically. This information may
include your Internet protocol (IP) address, browser type and computer operating system, device
type, application software, time and date you visit the Website, traffic patterns and usage data
such as the pages you access, the address of the third-party website that directed you to our
Website or the third-party website you visit when you leave our Website. Davidson’s uses this
information to understand patterns of site activity, including aggregated user demographics, and
to improve the website so it is more useful to you. Although Davidson’s does not use or
maintain any type of network activity or device information in a manner that identifies you, or
that relates to, describes, or is reasonably capable of being associated with or linked to you or
your household, some of this information may qualify as “Personal Information” or “Personal
Data” under applicable law.
Personal Infomration. In addition to the contact information described above, Davidson’s may
collect other personal information depending on the nature of your interaction with Davidson’s
through the Website or any Services, including but not limited to:
- If you are purchasing a product or service, your credit card number, expiration date and security code.
- If you are entering a sweetstake, contest, giveaway or other promotion (each a "Promotion"), your age or birth date.
- If you are applying for employment, your work authorization information, visa status,
desired salary, academic level, employment history including salary, and any other information you include
on the resume you upload to the Website. You may also choose to provide optional information such as race, gender, and whether you are
disabled or your Veteran status.
- If you are participating in a survey, we may ask your gender and age, income, ethnicity, family size and marital status.
- If you are sharing an article or page of the Website with a third party, the third-party email address will also be collected.
- If you are using a Service, informationi necessary to provide the Service you have requested.
Location Information. We may collect information about your location when you access or use The Website. We may collect information regarding your general location using your IP address.
If you access or use the Website from a mobile device, we may collect more precise geolocation
information from your mobile device. This information may be used to customize certain
features of the Website and to provide you with location-based services. This information may
also be used to send push notifications, which appear on the display of your mobile device in the
form of a badge, alert or banner, and allow mobile applications to send information to your
mobile device even when the application is not in use.
Use of Information Collected
Davidson’s will not sell, trade, or otherwise share or transfer to third parties your Personal
Information except as described below or unless Davidson’s provides advance notice as set out
Use of Information Collected
Davidson's will not sell, trade, or otherwise share or transfer to third parties your Personal
Information except as described below or unless Davidson's provides advance notice as set out in
The of Use:
- Subsidiaries and Affiliates. Davidson's may transfer personal information to it subsidiaries
and corporate affiliates, including future subsidiaries and affiliates.
- Fulfilling a Business Purpose. Davidson’s may transfer personal information to third
parties in order to carry out the purpose or purposes for which you provided the personal
information and/or to comply with the laws and regulations governing the business
practices of Davidson’s.
- Consultants and Service Providers. Davidson’s will disclose personal information to
third party consultants and service providers (such as providers of hosting, support,
maintenance and remedial, repair services, mail delivery services, evaluation data
analysis, data cleansing, order fulfillment and shipping, promotion administration and
fulfillment, advertising, marketing and promotional activities, fraud protection and risk
reduction, and payment processing and authorization) to the extent that they require
access to the databases, or the personal information contained in our databases, to provide
services to you on behalf of Davidson’s or to Davidson’s.
- Enforcement of Rights/Security. Davidson’s reserves the right to release personal
information (i) when Davidson’s is under legal compulsion to do so (e.g. we have
received a subpoena) or Davidson’s otherwise believes that the law requires us to do so,
(ii) when Davidson’s believes it is necessary to protect and/or enforce the rights, property
interests, or safety of Davidson’s, our users or others, or (iii) as Davidson’s deems
necessary to resolve disputes, troubleshoot problems, prevent fraud and otherwise enforce
- Reorganization or Sale of the Company. In the event that Davidson’s is merged with or
becomes part of another organization, or in the event that Davidson’s is sold or it sells all
or substantially all of its assets or is otherwise reorganized, the personal information
Davidson’s collects will be one of the transferred assets to the acquiring or reorganized
- Joint Promotion Partners. Davidson’s may conduct joint promotions with third parties.
If you register for one of those joint promotions your information may be collected by
both Davidson’s and the third party. Or, we may give you the option to have us share
your information with the promotion partner. Your information will be used by us and/or
by them as described in our respective posted privacy policies.
- As Otherwise Required or Allowed by Law. Davidson’s may transfer personal
information to third parties where we are expressly authorized or required by applicable
law to do so.
stored by your browser, that may be used to recognize users of the Website when they return to
keep track of and enhance certain user activities on our Website such as logging into your
web traffic, enhance our communications, and evaluate the effectiveness of our internet-based
advertising. See “Interest-Based Behavioral Advertising” below for more information. In
addition, your opt-out choices regarding cookies are described in “Opt-Out Choices” below.
Interest-Based Behavioral Advertising. Davidson’s advertisements are shown on third party
websites, including Google. Davidson’s may use technologies such as cookies and web beacons
(also known as action tags, pixels, or transparent GIF files) to help manage online advertising.
These technologies are provided by one or more third party vendors and enable such vendors to
recognize a unique cookie placed by us (when you accessed the Website) or by such vendors, or
by another advertiser who works with such vendors. These technologies allow us to learn which
advertisements bring users to the Website. They also allow us to collect information about your
online activities over time and across third party websites so we can manage advertising
effectiveness and provide you with online advertisements, including advertisements on the
websites of third parties not affiliated with Davidson’s, more likely to be of interest to you.
to the Website. With this technology, the information that we collect, process and share is
aggregated information or de-identified information that does not identify you individually to
We offer you certain choices about the information we collect, how we use and share
information, and how we communicate with you. When you exercise these choices, in order to
help protect your privacy, we may take certain steps to verify your identity, such as confirming
your ability to verify your email address and certain account information. You also have the
following specific opt-out choices:
Emails. You can opt out of receiving future promotional emails from Davidson’s (such as
general marketing emails, rewards or promotional program emails, and customer surveys) by
following the unsubscribe procedures indicated in each email. Even if you opt out of receiving
promotional emails from Davidson’s, we will send you transaction emails and respond to
questions from you.
Cookies. You may block or restrict cookies on your computer or device or purge them from
your browser by adjusting your web browser preferences. You should consult the operating
instructions that apply to your browser or your mobile device’s user guide for instructions on
advantage of some features or functions of the Website, if you block or otherwise reject our
cookies, you may not be able to use some features of the Website. In addition, disabling cookies
may invalidate opt-outs that rely on cookies, such as web analytics or targeted advertising opt-
Interest-Based Behavioral Advertising. For information about your choice to opt-out of
receiving targeted online advertisements from members of the Digital Advertising Alliance
(DAA), as well as more detailed information about online behavioral advertising, please visit the
DAA website at http://www.aboutads.info/choices/. To learn how you can opt-out of Google’s
at: https://www.google.com/settings/u/0/ads/authenticated. Please note that even if you reject
such technology, you may continue to receive advertisements, but the advertising will not be
tailored to your browsing activity.
Tools on Mobile Devices. You can control the tools on your mobile devices when you use the
Website. For example, you can turn off the GPS locator or push notification on your phone.
Please consult your mobile device’s user guide for instructions on clearing cookies, disabling
location services, and disabling push notifications. For more information on opting out on
mobile devices, you may also visit: http://www.networkadvertising.org/mobile-choices.
Do Not Track (“DNT”) Signals. Davidson’s does not currently respond to DNT signals, but
may do so in the future.
In general, we will only retain your personal data for as long as is necessary for the purposes
type of the data and the reason that we have the data in the first place. As Davidson’s’ business
is subject to federal laws and regulations that include various record-keeping requirements, our
data retention practices are designed to comply with such laws.
Accessing and Updating your Personal Information
You may change certain of your personal information in your account online at any time. You
may also request changes or corrections to your personal information and privacy preferences by
writing us at:
6100 Wilkinson Dr.
Prescott, AZ 86301
Please include your name, address, and/or email address when you contact us.
You must describe the information in sufficient detail to allow us to locate that information in
our records. We may not fulfill a request to change information if we believe the change would
violate the law or a legal requirement or cause the information to be incorrect. Additionally,
some residual information may remain in back-ups, cached, archived or other historical
databases. We reserve the right to refuse to modify information if we request proof of identity or
authority and the appropriate proof of identity or authority is not provided to us. We do not have
the ability to modify or remove third-party records.
Personal Information Removal
You may request that your personal information in your account be deleted under certain
circumstances, provided Davidson’s does not have a legitimate or lawful purpose to retain it or is
otherwise required by law to retain it. You may make your request by emailing our support team
at: firstname.lastname@example.org. We may ask you to provide additional information in order to
verify your identity before proceeding with your request. Such additional information will be
used only for identity verification and for security or fraud-prevention purposes. If such
additional information is required and we are unable to contact you with the contact information
you have provided, we may be unable to respond to your request. We will work to respond to
your request within 45 days from the date of receipt of your request or of all information
necessary to proceed with processing the request, as applicable. If you are an individual
representing an FFL Dealer doing business with Davidson’s, Inc., you may contact your account
executive directly regarding any requests related to your personal information.
We operate secure data networks protected by industry standard firewall and password protection
systems, which are periodically reviewed and enhanced. We do not, however, guarantee that
unauthorized or inadvertent disclosure will never occur.
The importance of security for all personally identifiable information associated with our users is
of utmost concern to us. The personally identifiable information you provide to us when you
establish an on-line account is protected in several ways. Access by you to your personally
identifiable information is available through a password and unique customer ID selected by you.
This password is encrypted. We recommend that you do not divulge your password to anyone.
In addition, your personally identifiable information, whether provided to establish your on-line
account or through other Services resides on a secure server that only selected Davidson’s,
personnel and contractors have access to via password. We encrypt your personally identifiable
information and thereby prevent unauthorized parties from viewing such information when it is
transmitted to us.
In order to most efficiently serve you, credit card transactions and order fulfillment are handled
by established third party banking, processing agents and distribution institutions. They receive
the information needed to verify and authorize your credit card or other payment information and
to process and ship your order.
Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed
to be 100% secure. You acknowledge that there are security and privacy limitations of the
Internet beyond our control, that the security, integrity and privacy of any and all information
and data exchanged between you and us through the Website cannot be guaranteed, and any such
information and data may be viewed or tampered with in transit by a third party.
Personal Information We Collect
We have collected the following categories of personal information from consumers within the
last 12 months:
- Identifiers such as name, email address, telephone number, physical address, Internet
Protocol address, online identifiers, government issued identification or licensure, or
other similar identifiers;
- Protected classification characteristics under California or federal law such as age and
- Financial and commercial information such as credit card or bank account information, as
well as records of products or services purchased, obtained, or considered, or other
purchasing or consuming histories or tendencies;
- Internet or other network activity and/or device information such as information
regarding your interaction with the Website, applications, and advertisements, and
geolocation data; and
- Professional or employment related information, which includes information necessary to
conduct background screenings and/or federal firearms license verifications.
Sources of Personal Information
We collect the categories of personal information described above from the following categories
- Information provided by you – this includes, but is not limited to, personal information
you submit when completing on-line account registration, making requests for
information or services (including subscriptions), entering promotional giveaways, and
from similar communications with Davidson’s;
- Information from third parties acting on your behalf – this includes information that is
automatically collected from the Internet or other network activity regarding your
interaction with the Website, applications, and advertisements; and
- Information from government entities from which public records are maintained and
other publicly available sources and unaffiliated service providers, including data
Purposes for Collecting Personal Information
We have used or disclosed the personal information collected for one or more of the following
business or commercial purposes within the last 12 months (excluding uses or disclosures we
may be prohibited from reporting under applicable law):
- To conduct our business, including providing our products and services, and, where
necessary, in order to assist us in verifying your identity;
- To fulfill and respond to your inquiries and requests, including providing you with
support, investigating and addressing your concerns, monitoring and improving our
responses, and to otherwise carry out the purposes for which you provided the
- For our marketing and promotional event services, including market data and research;
- To deliver content, product, and service offerings relevant to your interests, including
targeted offers and ads through the Website, third-party sites, and via email or text
message (with your consent, where required by law);
- To perform in connection with your role, responsibilities, and/or status as an employee,
owner, director, or officer of an FFL Dealer;
- To help maintain the safety, security, and integrity of our business and to respond, as
necessary, to requests from regulators and law enforcement or as otherwise required by
applicable law, regulation, court order, or similar demand; and
- As described to you when your personal information is collected or as otherwise set forth
in the CCPA.
Disclosure of Personal Information
We have disclosed the categories of personal information listed above for business purposes to
the following categories of parties within the last 12 months (excluding disclosures we may be
prohibited from reporting under applicable law):
- Affiliated entities of Davidson’s and unaffiliated service providers to help conduct our
- Third parties to whom you direct or authorize us to disclose your personal information,
independent of or in connection with products and services we provide to you.
We have also disclosed to our affiliates, service providers and other third parties certain
categories of personal information such as identifiers, network activity and/or device
information, which may be used for purposes other than strictly operational purposes of
Davidson’s The purposes for which we have shared your information in this context are
analytics and marketing, including marketing by third parties. To the extent such disclosure is
considered a sale of information and is not an excepted business purpose under the CCPA, you
have certain rights to opt out of such sharing of information as described below.
Your CCPA Data Rights
The CCPA provides California resident consumers with certain data rights with respect to the
personal information businesses collect.
Right to Know
If you are a California resident consumer you have right to know the categories and specific
pieces of personal information we have collected, used, and disclosed about you, including the
purpose of, and categories of third parties to whom, personal information was disclosed for a
business purpose. To submit a request to know the categories of personal information we have
collected or the specific pieces of information we have collected for the preceding 12 months,
you may call us at 1-800-537-2565 or email our support team at email@example.com.
You also may designate an authorized agent to make a request for access on your behalf.
Right to Delete Personal Information
You also have the right to request that we delete the personal information we have collected
about you unless an exception under the CCPA applies, or the deletion of such information is
otherwise restricted or prohibited by law, rule, or regulation. To submit a request that we delete
any personal information we have collected about you, you may call us at 1-800-537-2565 or
email our support team at: firstname.lastname@example.org. You also may designate an authorized
agent to make a request for access on your behalf.
CCPA Rights to Know and Delete Information Are Not Available for Certain Personal
We may collect personal information about you in connection with you acting as a job applicant
to or as an employee, director, officer, or contractor of Davidson’s. CCPA data rights are not
available for personal information we collect about you in these contexts, including your
emergency contact information and personal information that is necessary for us to retain to
administer benefits for another person relating to you acting as a job applicant to or an employee,
director, officer, or contractor of Davidson’s. Any personal information we collect and use
under these circumstances will only be used within the context of your role or former role acting
in such capacity.
There are various other exceptions to the data rights afforded under the CCPA. As stated in the
laws and regulations that include various record-keeping requirements, our data retention
practices are designed to comply with such laws. To the extent a request is submitted as
provided below and it is determined that an exception applies, Davidson’s will respond to the
request providing an explanation of the applicable exception within the processing time-frame.
Request Submission and Processing
We will work to confirm receipt of your request within 10 business days and provide you with
information on how we will process your request, including our verification process. We may
ask you to provide additional information in order to verify your identity before proceeding with
your request. Such additional information will be used only to verify your identity and for
security or fraud-prevention purposes. If additional information is required and we are unable to
contact you with the contact information you have provided, we may be unable to respond to
your request. We will work to respond to your request within 45 days from the date of receipt of
your request or of all information necessary to proceed with processing the request, as
Do Not Sell My Personal Information
In addition to your ‘right to know’ and ‘right to delete’ personal information collected about you,
California resident consumers have the right to opt-out of the “sale” of their personal
information, as such term is defined in the CCPA. To facilitate exercise of this right, in addition
consumers may direct Davidson’s to refrain from sharing that personal information with certain
third parties to the extent such disclosure is deemed a “sale” of information by using this link:
Do Not Sell My Personal Information.
Once you make an opt-out request, we will wait at least twelve (12) months before asking you to
reauthorize personal information sales. However, you may change your mind and opt back in to
personal information sales at any time by visiting our website and sending us a message.
A California resident consumer can designate an authorized agent to make a request under the
CCPA on the consumer’s behalf. An authorized agent is an individual or a business entity
registered with the California Secretary of State that a consumer has authorized to act on his or
her behalf. If an authorized agent submits a request under the CCPA on behalf of a California
resident consumer, we may require (a) documentation verifying authorization by the consumer to
make the request, and (b) that the consumer on whose behalf the request is being made verify his
or her identity directly with Davidson’s.
If you have any questions or comments about this Privacy Notice for California Residents or any
of Davidson’s other privacy policies and practices, please call 1-800-537-2565 or email our
support team at email@example.com.
We reserve the right to update or amend this Notice from time to time and any such updates or
Visitors outisde the United States
The Website is hosted in the United States and intended for use by residents of the United States.
If you are visiting the Website from outside the United States, your information may be
transferred to, stored and processed in the United States. The data protection and other
applicable laws of the United States may not be as comprehensive as those laws or regulations in
your country or may otherwise differ from the data protection or consumer protection laws in
your country. Your information may be available to government authorities under applicable
law. By using the Website and/or providing personal information to us, you consent to transfer
to reflect changes to our information practices by prominently posting notice of the update on the
Website. Updates will become effective immediately after posting the updates to the Privacy
Policy and apply to all information collected about you. If we make a change to this Privacy
Policy that materially impacts previously collected personal information, we will send an email
notification to your email address if we have your email address in our records.
Information privacy and security is a partnership and a key aspect of our business. Please read